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Friday, February 28, 2014

The Mood Board
















You guys ever had a good idea about a project, and then you lost it? I have had millions of ideas(okay maybe not millions, but more than I can count) and told myself, "I have to remember that," and forgot it the next day. Well with the mood board, it solves that problem! Perhaps there's a particular color that you wanted to use in a project or better theme than what you already have. Using a mood board will solve all your problems.

What is a mood board?
You see that picture right above with all the other small images in it? That is actually a mood board. Just think about it like this, it's a brainstorming board that has your resources and useful ideas. The project may be a complete corporate branding or maybe a full stationery package. For designers, this is awesome because not only are you able to keep a reference of helpful ideas but this allows you to see actual examples as well. It is always good to have something to show people other than words from time to time. Now I'm not saying don't use words at all, but I'm just saying it is good to incorporate both in this powerful tool.

Judging from the picture (I like guessing games from time to time haha) I would start to break apart everything shown in the picture starting from the very beginning. So it looks like we have some kitchen utensils in a pan in the first image so maybe the project is based on cooking something. Next, we have what looks like bamboo. Bamboo has a lot of different uses and is used in the kitchen as well so maybe this project does too. Then we have a picture of some leafy greens with some veggies, cheese, and possibly a piece of meat. Next is a picture of a woman that's smiling. She has a natural smile and looks like she is enjoying life so this could be about people enjoying food. Then we have a grocery list. Judging from some of the items on the list, all the items on it look like they all may be used together for a recipe so maybe the project is about recipes that people enjoy. I would try to share what I think is going on in the rest of the picture but that wouldn't be fun now would it? If you really want to know what I think the project is, go to the end of this article.

How to make a mood board?
Honestly that depends on how you want it to look or feel about the project. Two crucial things that you need in your mood board
  1. The format of how you want the ideas to be arranged
  2. Having consistent and structured content in all of the ideas that you place on the board. Similar elements such as color, theme, style, space, shape, form, and texture should be used for it.
Good Source of Information
At Creative Blog they have a list of things that you should consider while making a mood board.

So the next time that you have some ideas about a project and you want to hold on to them, then go ahead, make you a mood board and put them on there! Just have fun with it and hey it's always awesome to try and guess what someone else's mood board is about too!

Oh and here's what I think the mood board is about. I believe the mood board is for a website dedicated to showing people healthy, organic living, using fresh home-cooked recipes from the best sources around the world. But hey that's just my opinion so don't judge me haha!

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