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Tuesday, February 25, 2014

Early Morning Design Catcher



So I woke up this morning, thanked God for another great day( oh it will be a great day today haha!), got on YouTube, watched a website review, and out the corner of my eye I saw a video title on the side of the page that said, "Live by your slogan or you don't have one." (Credits go to Jared Polin for posting the video of it on YouTube). I thought to myself, "whoa...now that's too real." To me, that title was so deep that I felt like I had to put my own self in check. Standing by what I offer people, clients, businesses and so on, can be a challenge sometimes depending on the situation, but regardless of that, I should still make every effort to do what I said I was going to do by giving them exactly what I had offered them in the first place. As a designer, my slogan, "Simple, clean, fresh." is part of the reason why people came to me and I will never forget that. Just to be real about it, I see a slogan as a promise that I am making to people and if I can't hold up to my promise, then I would be considered nothing more than a liar and a hypocrite.






So I got creative with the phrase and decided to just do a demonstration of how it would look on a few different items. It never hurts to go ahead and try something out as a designer. I tend to give some of my close clients, who are just starting in their business, visual help if they have a slogan and aren't sure if it works or not with what they are trying to promote. Most people charge consulting fees for things like that, but hey it's up to you what you want to do.

The reason why a slogan would fail for your design business is you

The number one person to blame when providing services or offering something to people and you don't follow through, is yourself. Keep priorities in check, plan ahead of time, be confident in your craft. Don't offer services that you have no experience in. Say for instance, if you do graphic design and tell people you do web design too, just because it sounds good, but you don't have a clue how to make one or even build one from something like WordPress, Squarespace, Weebly, etc., or who to get the site hosted by, or get a domain name, let alone know what a domain name is. Like my coach used to tell us, "You better check yourself before you wreck yourself." Spend time researching the things you don't know in your spare time, not on a clients time.


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