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Monday, February 24, 2014

Adobe Illustrator-The Logo Process

For today, I thought it would have been good to go ahead and show you how to make a logo. For a lot of newbies and young people, this is a very difficult process to learn. Gradually with time and practice, it does get easier and hopefully after showing you how to make one, then you can go out there and start making your own without pulling your hair out or tossing the computer out the window. Now what we are going to make today is a simple, modern, and clean looking logo.

What you will need to get



Step 1



Open up Adobe Illustrator and make a new document. For this tutorial, I just used the custom defaults and switched the orientation to landscape.


Step 2




Click on the type tool located in red.


Step 3




Type the words shown above. (If you didn't already, now would be a good time to download and install the Baron Neue font.)


Step 4




Change the font from the default by going to the font tab which looks like an upside down triangle and then scroll down and select Baron Neue. 


Step 5




Click and highlight the word and then open up your character panel by pushing (ctrl+T) or command+T for mac users. Next, go to your kerning options(the spacing between two letters or characters) shown in red and change it to Optical.


Step 6




Click and highlight the word "Your", and go back to your character panel and change the font style to "Extra Bold 70". 


Step 7




Click and highlight the word "Logo", and go back to your character panel and set the tracking(the spacing between selected letters and characters) to 50.


Step 8




Click and highlight the word "Your" and then go to your swatches panel shown above and choose a color that you want your word to be. For this tutorial, I used the orange which was the last one in the top row.


Step 9




Congratulations! You have just made a logo! Now go file and then save it somewhere where you will remember. 







Soon enough you will be able to use it for business cards, letterheads, envelopes, websites, anything that you want! Just imagine, a simple logo like this can really bring the most out of a design, period.



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