

It's always good to let those creative juices start flowing first thing in the morning. One thing I really enjoy is the minimalist style when it comes to design. It's a very simple and clean style that let's one or a couple of elements, whether it's text, color, or imagery speak for the whole project. As you can see, right above are pairs of moleskin that let typography(the art of using text and type to create designs) tell the story. The story, based on simply looking at the front cover, is actually about the font that the typography is used in, Helvetica. You can check this CNN article if you want more information on the Helvetica font.
I love this kind of work that has been thought about, carefully arranged, and set to be aesthetically pleasing to the eye with only a sentence worth of text. Not only that, but providing some background information on the history of the content as well. Even the background itself is simple. There's only two colors that were used period, black and red. Those colors are so powerful and so dynamic by themselves that they don't need anything else to be effective or create an awareness to the viewers.
This particular work is known as The Helvetica Project. Shoutouts to Shelby White and Graham Smith's blogs for references as well.
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