There's two types of graphic designers out there. Those that take time on each project and put in 100% on creativity and effort , or those that just care about a quick buck, do everything in bulk, and keep the same templates for everything. When it comes down to it, I for one will always be on the creative side that try to put in 100% effort in every project that I do. Here are some things that you should know about each one before you start your career.
The Creative Graphic Designer
The creative, otherwise known as the freelance graphic designer, provides originality, quality work, fresh styles and concepts, and simple, clean techniques to each( notice I said each) of their clients. They try to provide everything that their clients want in their projects. Not only that, but they also take our time to meet with them and make sure that the work they need is custom to match the business that they provide.
They also take time including sketches, drafts, and proofs of their work to clients. Research to them is a very crucial factor and they will take as much time as given by the client until they feel like the design is right for their client. Their background may include interning with different companies and firms, having some form of degree, or have a few years of experience involving research and practice in graphic design. When it comes to salary, it varies from person to person. Freelance designers typically do charge more than collective designers because of all the time, research, and effort that had to be put into their work. There really isn't a set price for all freelancers because they all live within different means and that in itself relies upon several factors.
pros: provide quality work, tailor-made, fresh designs for each of their clients, can build clientele quickly if they have the right resources, can progress in their career and work with design firms and fortune 500 companies if they have enough experience skill and creativity
cons: a few years of experience and creativity is definitely needed in every project if you want to move further in career, research can take a tremendous amount of time out of your day, no set price
The Collective Designer
The collective designer is all about one thing, to collect. Instead of you coming to them with ideas on how you want it to look, they already have the templates and it's up to you on what you want to choose. Basically all you would provide them would be all the content and info needed and then from there, they would basically take all of that information and put it in their templates and there you go.
One of the keys that gets them work is that they usually offer things in bulk. They may offer you a stationery deal that includes 1000 business cards, 700 letterhead, 500 envelopes for $250 or something like that and throw in a website for $500. Sure they will give you different package deals and plans, but at the end of the day, you get what you pay for. Quality If you want something original, then this definitely won't be the option for you. A lot of these kinds of businesses have only a few selections to pick from and once they have a consistent flow of work coming in with people ordering in bulk all the time, they will not make updates to their templates anytime soon. There really isn't a lot of research needed for the design work, all you need to do is come up with a few templates, pick out which colors they like, and then that is pretty much it.
pros: quick work, minimal research, limited creativity and experience needed, anybody can basically do this kind of work with no problem, there's always a set price which makes it easy for everyone
cons: no level of progression in the design field, outdated templates will occur from time to time, limited time for projects so the quality of work won't be as good, no originality
Conclusion
At the end of the day, it's up to you as to what kind of designer you want to be. I made my decision years ago and for me, quality will always be better than quantity but hey that's just my opinion. People are going to judge you regardless of what you do or don't do. Do what you love and love what you do.